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Launch of ‘Keep Calm’ winter campaign

Keep calm leader web ad LAY 728x90px

The NHS in the region is joining forces once again this year and urging North Easterners to ‘Keep calm and look after yourself’ to combat the usual winter coughs, colds, aches and illnesses that are common in usually healthy people at this time of the year.

Clinical Commissioning Groups (CCGs) across the North East launch their annual winter campaign on Monday 17 November and are reminding people that many of the common winter ailments and illnesses people come down with at this time of year are easily treated at home or with advice from a pharmacist – with no need to see a doctor or nurse and keeping valuable appointments open for those who really need them.

Backed by partner NHS organisations in the region, the campaign will run throughout the Christmas holiday period, traditionally the busiest time of the year for the NHS and targets people who are usually in good health and perhaps wake up one morning feeling under the weather and don’t know what to do.

The Keep Calm campaign launched today to tie in with National Self Care Week and European Antibiotics Awareness Day, and includes a dedicated website with information on common winter illnesses, what the symptoms are, how to treat them, how long they will last. It includes advice on what to keep in your winter medicines cabinet so you can be ready to treat illnesses as they start. Visit for further information. You can also follow the campaign on Twitter @keepcalmne

The campaign will be seen on regional TV adverts, buses, social media and printed materials in GP practices, pharmacies and other venues across the region.

The campaign message of ‘Keep Calm and look after yourself’ runs across three threads including:

  • Keep Calm and ask a pharmacist
  • Keep Calm and call 111
  • Keep Calm and antibiotics aren’t always the answer.