NHS winter pressures campaigns promote appropriate self-care & illnesss prevention measures and provide signposting & guidance on prudent use of NHS services during the winter period. This winter, NHS England and Public Health England are introducing a new overarching brand that brings together all the winter pressures campaign activity – ‘Help Us, Help You’.
The campaign is delivered across a range of phases that target different audiences with different calls to action to help reduce pressures. This includes messages about flu immunisation, staying well in winter, NHS 111, community pharmacy and extended GP hours.
The unifying ‘Help Us, Help You’ campaign brand is based on the principle of reciprocity and aims to increase peoples’ understanding of the actions they can take to help the NHS to help them. Following the expert advice of NHS staff, people can help the NHS help them stay well; prevent an illness getting worse; take the best course of action; and get well again sooner.