The CCGs in the North East and North Cumbria have agreed to work on a range of large scale initiatives to help tackle prescribing issues which are applicable to all areas. One of these initiatives is the promotion self-care for common conditions such as acute pain, hay fever and travel medication.
Resources are being distributed to all practices, pharmacies, walk-in centres and A&E departments and include posters and leaflets to help promote this initiative to patients. In addition to this there will be a social media campaign to reinforce these messages using Twitter and Facebook.
Promotional material for the regional Self Care Campaign which is supported by the Northern CCG Forum, and the North East and North Cumbria Prescribing Forum can be found at http://medicines.necsu.nhs.uk/category/resources/self-care/