The CCGs in the North East and North Cumbria have agreed to work on a range of large scale initiatives to help tackle prescribing issues which are applicable to all areas. One of these initiatives is the promotion self-care for common conditions such as acute pain, hay fever and travel medication.
Resources are being distributed to all practices, pharmacies, walk-in centres and A&E departments and include posters and leaflets to help promote this initiative to patients. In addition to this there will be a social media campaign to reinforce these messages using Twitter and Facebook.
A detailed guide for professional use has been developed as part of the regional self-care campaign. This explains the rationale for why certain conditions may be suitable for self-care whilst highlighting any specific patient groups which may be excluded due to age or the chronic nature of their illness.
The document is to serve as a guideline for prescribers but does not remove the clinician’s right to decide the most appropriate treatment for a patient.
Posters to support the regional self-care campaign are being distributed to all practices, pharmacies, walk-in centres and A&E departments to help promote this initiative to patients.
Copies of the posters can be downloaded from the NECS Medicines Optimisation website.